Lee's Law

Ever noticed that when you get something, like a car, an ipod or a disease, you tend to notice other people with iPods or the same car and/or disease as you more often. Well this sensation is known as Lee's Law. I guess the iPod is a bad example these days because every man and his dog seems to have one now but it happens with just about everything though. Especially with things that are "Branded". I guess thats some simple evidence of the power of branding. It's something to think about.